Episode 82

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Published on:

24th Mar 2025

More Sales, Less Hustle: Use Instagram + Email

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You’re doing all the things on Instagram — posting, showing up in Stories, maybe even repurposing a Reel while reheating your coffee for the third time. But if your email list is sitting there like an untouched Costco-sized planner… this episode is your permission slip to change that.

In this episode, we’re talking about why email marketing isn’t the enemy of Instagram (in fact, it’s your BFF) — and how to start building a list that works with your IG strategy to support actual growth.

AND — I’ve got a free resource for you that’s perfect for anyone new to email or just trying to finally get that list going.

🔥 What You’ll Learn:

  • Why Instagram is still your marketing MVP (but not your only player)
  • What email marketing can do that IG just can’t
  • Simple ways to get your followers to opt in (without sounding desperate)
  • My favorite free tool to get started with email marketing — even if you're totally new to it

MENTIONED IN THIS EPISODE:

This episode is sponsored by EmailToolTester

 👉 They’re offering a totally free email marketing ebook that breaks it all down — what platform to use, how to start, and how to actually grow your list! 

Grab it here: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=ebook-sponsorship&utm_medium=podcast-podcorn&utm_source=mompreneur-podcast




Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


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Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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About the Podcast

Mompreneur Mastery
Content Strategy That Sells
Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right.
You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you.
What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers.
Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back.
Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

About your host

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Sydney O'Brien

I’m Sydney O’Brien, a content marketing strategist who’s done with hustle culture and algorithm anxiety. This podcast is for moms who want content that works without taking over their life.