Episode 71

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Published on:

13th Jan 2025

Stop Chasing Instagram Trends, Start Using Them Strategically

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Put a finger down if you've ever scrolled through Instagram, saved a bunch of trending audio clips, and created Reels you thought would crush it—only to be met with crickets in the comments. 

Sound familiar? Here’s the truth: chasing trends isn’t the key to growing your business. Strategically using trends is.

In this episode of Mompreneur Mastery, I’m sharing my no-fail system for finding and using trending audio in a way that actually works for your business—no endless scrolling, no random guesses, and no wasted time.

I’ll teach you:
✅ A quick, no-scroll method to find trending audio in under 5 minutes.
✅ Why trends only work when they’re part of a bigger strategy.
✅ How to use trending audio to move your audience through my 5 Steps to Sales framework, turning curiosity into connection and connection into sales.

 Mentioned in This Episode:

Master the 5 Steps to Sales on Instagram: Click here to learn exactly what to post to guide your followers through the buyer journey and turn them into loyal customers.

Take the guesswork out of your Instagram strategy with on-trend post prompts, links to trending audio, and step-by-step guidance inside the Content Clarity Collective 

Create a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit Challenge


Music courtesy of Pixabay

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

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About the Podcast

Mompreneur Mastery
Content Strategy That Sells
Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right.
You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you.
What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers.
Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back.
Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

About your host

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Sydney O'Brien

I’m Sydney O’Brien, a content marketing strategist who’s done with hustle culture and algorithm anxiety. This podcast is for moms who want content that works without taking over their life.