Episode 108

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Published on:

29th Sep 2025

The Simple 5-Step Digital Marketing Plan for Turning Content Into Clients

If your content is getting likes and comments but sales are stalling, the problem isn’t your effort — it’s your buyer journey.

In this episode, I’m breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.


You’ll learn:

  • The 5 stages every buyer goes through before they’re ready to invest
  • Why buyers are taking longer to say “yes” (and how to adapt)
  • Real examples of how to hit each step across multiple platforms


If you’ve been posting consistently but not seeing sales, this episode will help you spot the gaps and fix them — without adding more work to your plate.


👉 Grab the free Buyer Journey Content Map here


👉 Learn more about Content to Clients here


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About the Podcast

Mompreneur Mastery
Content Strategy That Sells
Welcome to Mompreneur Mastery, the podcast that helps you create a content strategy that sells, without spending all day online or relying on pressure tactics that don’t sit right.
You don’t need to post every day, learn a dozen platforms, or chase vanity metrics while creating content that feels nothing like you.
What you do need is a real marketing strategy andclear messaging that meets people where they’re at, not where some bro-marketer says they should be. That’s the secret to converting your audience into buyers.
Here, we keep things honest, strategic, and doable so your content can connect, convert, and give you your time back.
Because more posts ≠ more sales. But the right message at the right time? That’s where the magic happens.

About your host

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Sydney O'Brien

I’m Sydney O’Brien, a content marketing strategist who’s done with hustle culture and algorithm anxiety. This podcast is for moms who want content that works without taking over their life.